Stuart Hall's Reception Theory
Stuart Hall's Reception theory Stuart Hall’s reception theory emphasizes that media texts are encoded and decoded. The producer encodes messages and ideas based off their own ideologies which are then decoded by the audience. However, audiences with different ideologies will interpret different media differently, and perhaps in a way that producers did not intend for . Dominant or preferred reading This is how the producer wants the audience to view and interpret the media text. Audience members will take this position if the mess ages are clear and if the audience member is of the same age and culture. This way of interpretation is viewed i f it has an easy to follow narrative and if it deals with themes rela tive to the audience. e.g., The audience has decoded the Joker exactly as the producers intended – as the villain. Oppositional reading This is when the audience re...