Brianna Hodder AS

In relation to the media area you have studied, discuss the way that audience consumption has changed over time: Over time, the use and consumption of media has varied and increased in accordance with the different generations. Over the last ten years, we have seen a revolution in media consumption habits, driven mainly by the ubiquity of smart phones and the accessibility of social media and other social platforms. The use of smart phones and technology has reached the point where it is so heavily relied on that it is a necessity required for the daily life of individuals. Nowadays data is relatively cheap and more accessible now than it ever was before, transforming our behaviour in alternating, exciting and confronting ways. With the continuous increase and rapid development of technology, it has reached a point where streaming platforms have started to replace linear TV for people under the age of 40. TV was once the unquestioned champion of media, a medium almost everyone consumed...

MEDIA STUDIES: THEORIES Stuart Hall’s Reception Theory: ·         Stuart Hall’s reception theory emphasizes that media texts are encoded and decoded. ·         The producer encodes messages and ideas based on their own ideologies which are then decoded by the audience. ·         However, audiences with different ideologies will interpret media differently, and perhaps in a way that producers did not intend for. Dominant/Preferred Reading: ·         This is how the producer wants the audience to view and interpret the media text. ·         Audience members will take this position if the messages are clear and if the audience member is of the same age and culture. ·         This was of interpretation is viewed if it has an easy to follow narrative and if it deals with themes relative to the aud...

Explain how meaning is created in the extract, using the four technical areas:   In the extract from the Netflix TV drama  'When They See Us' (2019), there is a representation of ethnicity and age, provided by the four technical elements - camera, sound, editing and mise-en-scene. In addition to this, typical stereotypes are used to influence the sequence of events that occur throughout the scene. The two-shot of the mother and son in front of a mirror is symbolic of the character reflection from both the mum and son. Despite the situation and the lack of dialogue, it still manages to convey the relationship and warmth between the two. The voiceover aligns with the character interactions and their actions. "You watch them grow up and you start to think you did a good job...and then one night you look away" shows the inner reflection from the mother on who she raised her son to be. She looks away and leaves the scene at the same time the audio says this, and it is then...