Brianna Hodder AS

"How does your own experience of media consumption illustrate wider patterns of audience behaviour?" Over the last ten years, we have seen a revolution in our media consumption habits , driven by the ubiquity of smartphones, the rise of social media and the rollout of broadband. Younger audiences are more inclined to use smartphones as opposed to linear television. The introduction of Netflix and YouTube  has caused the rapid decline in linear television in people under the age of 40. This acceleration is mainly due to people having more access to internet with 35% of the world's population owning or having access to a phone. Older generations have a smaller change in the patterns that make up today's media consumption. Media conglomerates such as Disney and Netflix have encouraged the use of SVODs - Streaming video on Demand - but has ultimately resulted in a decline in theatrical attendance as more streaming services are available for public use.  Large numbers of s...

  Audience Trends in New Zealand: Over the last 10 years we have seen a revolution in our media consumption habits, driven by the ubiquity of smartphones, the rise of social media and the rollout of broadband. Despite the pleasure we take in complaining about their prices (which are still high enough to exclude some), this country has now had relatively cheap and fast and plentiful data, at home and away from it, for years. And it has transformed our behaviour in alternately exciting and confronting ways. Netflix and YouTube have replaced linear TV for under 40s This is the megatrend which remains in full flow: the decline in linear television viewing for those under 40. TV was once the unquestioned champion of media, a medium almost everyone consumed which unified the nation and gave us a shared culture and perspective.  Their use of linear television has almost halved in just five years, a staggeringly fast drop. What they do instead is streaming. As the chart shows, online ...

Explain how meaning is created using the four technical elements in the following clip: In the clip extracted from the British drama TV series Hotel Babylon, meaning is created through the representation of ethnic diversity and the contrast in gender. The scene shown illustrates the distinct lack of power the immigrants have compared to the immigration officers who do not hesitate to abuse the authority they have over others simply because they are privileged white Englishmen. Through Stuart Hall's reception theory the audience is provided with the dominant reading that white males are ruthless and hostile towards others and women are more caring and tenderhearted in the representation of gender. The camera shots used link closely to the lives of the people in the shot. For example, when the officers appear in the building, wide and mid shots are used to create this sense of dominance that exudes from them. Mise-en-scene and the placement of people help determine this as well as th...