Audiences and Institutions: Case Studies
Case Study Research:
A New Zealand Film: What We Do in the Shadows
Trailer:
- Wellington sign changed to 'Vellington'
- Actors went into cinemas as the characters
- TradeMe account auctioning props
- Dating website (Dating with Viago 101)
- Media screening fan events
- Art competitions
- Tom Holland
- Robert Downey, Jr
- Chris Evans
- Mark Ruffalo
- Chris Hemsworth
- Scarlett Johansson
- Jeremy Renner
- Don Cheadle
- Paul Rudd
- Brie Larson
- Karen Gillan
- Danai Gurira
- Benedict Wong
- Jon Favreau
- Bradley Cooper
- Gwyneth Paltrow
- Josh Brolin
- Samuel L Jackson
To capitalise on the audiences bereavement, Marvel has produced a series of images for social media juxtaposing the characters who survived with the ones who were sadly snapped out of existence (The trauma is still very real).
A very simple idea but one that builds up anticipation as to whether the dusted characters will return or not and drives huge engagement.
- millions of follower
- #whateverittakes
- Avenge the fallen
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Promotional partners included Stand Up to Cancer, Mastercard, Ulta Beauty, the Audi e-tron GT concept car (which appears in the film), McDonald's, GEICO, Coca-Cola, Google, General Mills, Hertz, Ziploc, Oppo, and Synchrony Financial.[118]
In late December 2018, Endgame was listed as one of the most anticipated films of 2019, ranking second by IMDb, and first by Fandango and Atom Tickets.[157][158]
Due to the high demand when pre-sale tickets became available in the U.S. on April 2, 2019, customers on both Atom Tickets and Fandango experienced long wait times and system delays, while AMC Theatres' website and app crashed completely for several hours.
That same day, Fandango announced the film became its top-selling pre-sale title for the first 24 hours, topping Star Wars: The Force Awakens's previous record in just six hours. Atom said the film was also the website's bestselling first-day film (outselling Aquaman (2018) by four times), and Regal Cinemas reported that Endgame had sold more tickets in its first eight hours than Infinity War did in its entire first week.[159] The film grossed $120–140 million in pre-sales alone.[134] The day prior to the film's release, Fandango announced it was its biggest pre-selling title of all time, beating The Force Awakens, with over 8,000 sold-out showtimes across the country.[160]
In India, the film sold one million tickets in just one day for the English, Hindi, Tamil, and Telugu language screenings; 18 tickets were sold every second.[134] In China, pre-sale tickets became available on April 12 and sold a record one million tickets in just six hours, outselling Infinity War's first 24-hour total within the first hour,[161] and made $114.5 million (RMB 770 million) just from pre-sales.[162]
- Spider-Man no way home: 355m views
- Avengers endgame #1: 289m views
- Avengers endgame #2: 268m views
- Avengers infinity war: 230m views
- the lion king: 224m views
- Saiorse Ronan
- Domnhall Gleeson
- Emory Cohen
- Jim Broadbent
- Julie Walters
- James Franco
- Randall Park
- Eminem
- Emma Stone
- Nicki Minaj
- Rob Lowe
The Interview was not released in Japan, as live-action comedy films do not often perform well in the market. In the Asia-Pacific region, it was released only in Australia and New Zealand.
Rogen predicted that the film would make its way to North Korea, stating that "we were told one of the reasons they're so against the movie is that they're afraid it'll actually get into North Korea. They do have bootlegs and stuff. Maybe the tapes will make their way to North Korea and cause a revolution. "Business Insider reported via Free North Korea Radio that there was high demand for bootleg copies of the film in North Korea. The South Korean human rights organizations Fighters for a Free North Korea and Human Rights Foundation, largely made up of North Korean defectors, planned to distribute DVD copies of The Interview via balloon drops. The groups had previously air-dropped offline copies of the Korean Wikipedia into North Korea on a bootable USB memory device. The balloon drop was scrapped after the North Korean government referred to the plan as a de facto "declaration of war.
On review aggregation website Rotten Tomatoes, the film holds a 51% approval rating, based on 154 reviews, with an average rating of 5.70/10. The site's consensus reads: "Unfortunately overshadowed by controversy (and under-screened as a result), The Interview's screenplay offers middling laughs bolstered by its two likable leads." On Metacritic, the film has a score of 52 out of 100, based on 33 critics, indicating "mixed or average reviews."
IGN's Roth Cornet wrote that "though it's unlikely to stand out as one of the shrewdest political satires of its time, [it] is a clever, unrestrained and—most importantly—sidesplitting parody that pokes fun at both a vapid media and one of the world's most dangerous dictators." Edward Douglas of ComingSoon.net said the film was "hilarious, but it will probably get us nuked." Jordan Hoffman of The Guardian gave the film three out of five stars and wrote that "if this unessential but agreeable movie really triggered an international response, this is life reflecting art in a major way."
Scott Foundas of Variety panned the film as "cinematic waterboarding" and "about as funny as a communist food shortage, and just as protracted", but praised the performances of Randall Park and Diana Bang.[18] Mike Hale of The New York Times also praised Park and Bang, but wrote that "after seeing The Interview and the ruckus its mere existence has caused, the only sensible reaction is amazement at the huge disconnect between the innocuousness of the film and the viciousness of the response."
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