Foundation Portfolio: Final Edit
Final Edit:
Synergy and Cross-Media Convergence
"Synergy and Cross-Media-Convergence are vital processes in the successful marketing of media products to audiences." To what extent do you agree with this statement in relation to your chosen media area? Several media institutions use synergy and cross-media convergence to market their films successfully and introduce them into different markets. The Big Five media conglomerates - Walt Disney Studios, Universal, Warner Bros., Sony/Columbia and 20th Century Fox - have the advantage of owning different studios in both horizontal and vertical integration that allows them to effectively engage audiences and promote their films with the use of cross-media convergence and synergy. Disney has the advantage of owning a large number of acquisitions that they now have the highest percentage of studio market share. In 2018, Disney held the top three spots for films with the highest grossing films domestically, with Black Panther coming in first at $700 million. In addition to this, on...
Hi Brianna
ReplyDeleteScore: 17/20
Some great aspects to this idea, the shots are great and the effects you've added work well. Overall, you have done well to recreate the thriller genre codes and conventions in your opening sequence. With some more practise, your editing style will become more sophisticated and transitions and sequences more seamless. Considering you have only had a few months to learn the technology, this is a great attempt.
Points for consideration:
- shots of the trees are great and add an effective element to the tone and feel of your film
- great use of shadows and concealment / darkness
- use of vulnerable characters is effective
- credits popping up work well - fonts are important as they really add to a look and feel of a film. Potentially a more sinister/ scary font for your credits and title could have really added another layer of suspense to your film
- music would have been good to have 'changed gears' for intensity at key moments, mainly at the end when one of the girls get taken
- credits at the end are usually spaced out and scroll in line with usual movie conventions