MEDIA STUDIES: THEORIES Stuart Hall’s Reception Theory: · Stuart Hall’s reception theory emphasizes that media texts are encoded and decoded. · The producer encodes messages and ideas based on their own ideologies which are then decoded by the audience. · However, audiences with different ideologies will interpret media differently, and perhaps in a way that producers did not intend for. Dominant/Preferred Reading: · This is how the producer wants the audience to view and interpret the media text. · Audience members will take this position if the messages are clear and if the audience member is of the same age and culture. · This was of interpretation is viewed if it has an easy to follow narrative and if it deals with themes relative to the aud...
Hi Brianna
ReplyDeleteOverall Score: 17/20
Some great critical reflection points you've made mention of here. For Q1, make sure to talk specifically about conventions / codes of thrillers in gereneral - you can even reference other movies as examples, showing a wide range of things like shadows, the Time of day you shot it - did you shoot in the night like a lot of thriller movies that use the darkness as a convention or did you challenge that and shoot in the daytime? Concealment of villain, using a vulnerable character - narrative and technical conventions and codes.
Q2 , you don't really answer the question about how you would distribute your film as a real media text. You need to show some understanding of the distribution process and talk about what you would do, here.