Disney Case Study Research

Disney is an American diversified multinational mass media and entertainment conglomerate headquarted at the Walt Disney Studios complex in Burbeck, California.

Originally founded: October 16. 1923

Walt Disney Studios includes:

• Walt Disney Pictures
• Walt Disney Animation studios
• Pixar
• Marvel Studios
• Lucasfilm
• 20th century studios
• 20th century animation
• Searchlight pictures

Disney's other main business units include divisions in television, broadcasting, streaming media, theme park resorts, consumer products, publishing, and international operations.

Through these various segments, Disney owns and operates:

• The ABC broadcast network,

Television networks such as:

• Disney channel
• ESPN
• Freeform
• FX
• National Geographic,

publishing, merchandising, music, and theater divisions;

Direct-to-consumer streaming services such as:

• Disney+
• Hulu
• ESPN+
• Hotstar

and Disney Parks, Experiences and Products, a group of 14 theme parks, resort hotels, and cruise lines around the world.^[4][5] Cartoon character Mickey Mouse, created in 1928 by Walt Disney and Ub Iwerks, serves as the company's official mascot.

2018 Highest Grossing films:

1. Black Panther ($700 million)
2. Avengers: Infinity War ($679 million)
3. Incredibles 2 ($609 million)

-All three are owned by Disney

-Disney also owns the movies at numbers 9, 12, 14, and 18

Market Share:

1. Disney (26%)
2. Warner Bros. (16.3%)
3. Universal (14.9%)
4. Sony/Columbia (10.9%)
5. 20th century fox (9.1%)

How Disney used synergy and cross-media convergence to market Star Wars: