Oligopolies

 Disney:

• Market Dominance
• Do these companies use media fragmentation - explain

Market share is the share of total box office revenue in North America in the respective year.

Market Share: (2018)

• Disney 26%
• Warner Bros 16.3%
• Universal 14.9%
• Sony/Columbia 10.9%
• 20th Century Fox 9.1%

Highest Grossing Films:

1. Black Panther $700 million
2. Avengers: Infinity War $679 million
3. Incredibles 2 $609 million

After the acquisition of Fox by Disney, which had the fifth largest market share (9.1%) and more than $1 billion in grosses. Together, they now command 33.1% of the movie market.

North American Box Office Market Share:

2000: 15.5%

2001: 10.9%

2002: 13%

2003: 16.5%

2004: 12.4%

2005: 10.4%

2006: 16.2%

2007: 14%

2008: 10.5%

2009: 11.6%

2010: 13.8%

2011: 12.2%

2012: 14.3%

2013: 15.7%

2014: 15.6%

2015: 19.8%

2016: 26.3%

2017: 21.8%

2018: 26.5%

2019: 33.1%

2020: 11.5%

In 2020 due to the consequences of the coronavirus pandemic, Disney's releases accounted for 11.5 percent of all earnings at the box office in North America, down from 33.1 percent in the previous year. Disney has almost doubled its market share since 2014, and boasts a wealth of content from other studios thanks to multiple major acquisitions, including 21st Century Fox, which Disney acquired in early 2019. When taking Fox's market share into account and combining this figure with Disney's, the latter's market share actually amounted to 38 percent in 2019.