Brianna Hodder AS

Comment on how the 4 technical areas are used to create meaning.  Write down what you think the 'big ideas' are in terms of who is being represented & how. T hink about the idea of 'stereotypes' and how those traditional stereotypes are either challenged or conformed to. In this teen drama, Riverdale, meaning is created through the combination of the four technical elements - camera, editing, sound and mise-en-scene. The representation of class and status, gender and age are evidently shown throughout the scene in the characters and their interactions with one another. Though there is not necessarily a set establishing shot, the camera cuts to different cliques of students within the school which gives the audience an idea of the setting of the location, being Riverdale High School, and the age group that is represented in this scene. The clothing/costumes, which are a part of mise-en-scene, show that the student body as a whole is somewhat within the wealthy part o...

  - Create a page with notes for what you'd write in an essay, commenting on how the 4 technical areas are used to create meaning - Write down what you think the 'big ideas' are in terms of who is being represented & how - think about the idea of 'stereotypes' and how those traditional stereotypes are either challenged or conformed to. Camera: Shot reverse shot (we see the dialogue and their reactions/facial expressions) Close ups -shows facial expressions Handheld , POV  Camera angles are important in creating meaning Tension shown between Cheryl and Betty (seen through body language, glances, rolling eyes) When Cheryl is coming closer and Archie notices, the camera shots show his facial expressions which indicate he doesn't want to be near her, further emphasized when he leaves just as she arrives. Mise-en-scene: In mufti clothes Archie is wearing a football jacket (jock) Cheryl's skirt matches her hair Pink makes Betty look innocent Girl with darker f...

"Synergy and Cross-Media-Convergence are vital processes in the successful marketing of media products to audiences." To what extent do you agree with this statement in relation to your chosen media area? Several media institutions use synergy and cross-media convergence to market their films successfully and introduce them into different markets. The Big Five media conglomerates - Walt Disney Studios, Universal, Warner Bros., Sony/Columbia and 20th Century Fox - have the advantage of owning different studios in both horizontal and vertical integration that allows them to effectively engage audiences and promote their films with the use of cross-media convergence and synergy. Disney has the advantage of owning a large number of acquisitions that they now have the highest percentage of studio market share. In 2018, Disney held the top three spots for films with the highest grossing films domestically, with Black Panther  coming in first at $700 million. In addition to this, on...

How Disney uses Synergy in its Marketing: 2018 highest grossing films - Domestic Black Panther ($700 million) Avengers infinity war ($679 million) Incredibles 2 ($609 million) The top three as well as numbers 9, 12, 14, and 18 are all owned by Disney 2018 Studio Market share: Buena Vista (Disney) 26% Warner Bros. 16.3% Universal 14.9% Sony/Columbia 10.9% 20th Century Fox 9.1% March 20, 2019, Disney paid $71 billion to acquire 21st Century Fox's assets Acquisitions: 1993 Miramax 1995 Capital Cities 2001 Fox Family 2004 The Muppets 2006 Pixar 2009 Marvel 2012 Lucasfilm 2019 Fox Disney will use their social media as a way to send out simple advertisements about their theme parks but also use it as a way to connect with guests and as a way to tell them information in a way that feels more personal. This information can be simple such as park hours of the parks every day and if certain parking lots are full or not. They also use this in a grander way to inform of new expansions coming t...

The Dark Knight - Viral Marketing: May 2007: Why So Serious? In the months leading up to the Dark Knight, an alternate reality game attracted more than 10 million unique players All over the world comic-con players gathered to 'take orders from the Joker' Scavenged for clues (phone number in the sky) A ransom note was brought to life in 49 cities Hit local landmarks in full Joker makeup from London to the Middle East to Pennsylvania to India Worldwide community was formed Players picked up cakes from bakeries in America with a hidden package inside - a Joker phone Dentmobiles rallied campaigners in 33 cities across the US Citizens marched, protested, rallied, screamed and charted One of the most interactive movie-marketing campaigns ever hatched by Hollywood - The Los Angeles Times, March 2008 Scavenger hunts around the world revealed the latest trailer (Jokerized trailer) A transmedia experience with over 10 million participants in over 75 countries played across hundreds of w...

Watch this clip through and write down who/ what groups out of the 4 core areas of society are being represented and in what way. In this espionage thriller drama, 'Homeland', we see the representation of gender and ethnicity where stereotypes are portrayed in a way that is fitting into the ideology of the producers. The likelihood of this series being American made provides information that the producers can project their own ideologies and representations that align with what they see as fitting for a specific worldview. Stuart Hall's reception theory can be incorporated to fit the dominant reading, as viewers are interpreting the media text as what the producers are wanting them to interpret and make the ideologies of the two - producers and consumers - align and combine into very similar beliefs. There is a stark contrast between the location of the male and female characters in power in this scene. The woman is in Baghdad, a Middle-Eastern country, as revealed by the t...

"Analyse how media institutions are using different platforms to engage with their audiences." Media institutions use many different platforms to engage with their audiences. Media conglomerates such as the Big Five - Walt Disney Studios, Warner Bros Studios, Universal studios, Sony/Columbia Pictures, and 20th Century Fox - have the advantage of owning subsidiaries and film divisions to enable both horizontal and vertical integration to create platforms that effectively engage audiences on a global scale. Throughout the global pandemic of 2019 to the present day, COVID-19 has had a large effect on the media industry. The media industry is going above and beyond to maintain its main role to inform, entertain and connect society by finding new ways to make an impact. Industry effects are recognized, but recent data shows that there is still a gap in consumer confidence in the media. The media industry itself - from content creators to distributors - have been severely impacted....

Breaking Bad Essay: Crime Drama "Explain how the meaning is created using the four technical areas, in the following clip." The combination of the four technical elements of representation - camera, editing, sound and mise-en-scene - has been incorporated carefully to result in a cinematic framework that provides and creates meaning to the scene illustrated in the video provided. Walter White, a chemistry teacher who has incurable cancer, has started a meth-making business to repay his medical debts. During the scene shown we see him trying to teach an inexperienced meth cook how to properly purchase supplies, as he was buying his supplies from the same store, which would undoubtedly be suspicious in the eyes of other customers.  The use of camera work and mise-en-scene shows the difference between the two characters first shown in the beginning of the video. This is likely to have been done in a way to illustrate the contrast of age couple with professionality. White, is cle...

  NZ Film Market Research What the NZFC does: The New Zealand Film Commission provides loans and equity financing to New Zealand film-makers to assist in the development and production of feature and short films.  Active in sales and marketing of New Zealand film it also organises participation at major international film festivals and markets. The Ministry manages the New Zealand Film Commission's relationship with the Crown and administers government funding. Organisation Details: Chair - Dame Kerry Prendergast Chief Executive - David Strong New Zealand cinema  can refer to films made by New Zealand-based production companies in New Zealand. However, it may also refer to films made  about  New Zealand by filmmakers from other countries. Due to the comparatively small size of its film industry, New Zealand produces many films that are co-financed by overseas companies. The history of cinema in New Zealand is almost as long as the medium itself. T...

  Disney: Market Dominance Do these companies use media fragmentation - explain Market share is the share of total box office revenue in North America in the respective year. Market Share: (2018) Disney 26% Warner Bros 16.3% Universal 14.9% Sony/Columbia 10.9% 20th Century Fox 9.1% Highest Grossing Films: Black Panther $700 million Avengers: Infinity War $679 million Incredibles 2 $609 million After the acquisition of Fox by Disney, which had the fifth largest market share (9.1%) and more than $1 billion in grosses. Together, they now command 33.1% of the movie market. North American Box Office Market Share: 2000: 15.5% 2001: 10.9% 2002: 13% 2003: 16.5% 2004: 12.4% 2005: 10.4% 2006: 16.2% 2007: 14% 2008: 10.5% 2009: 11.6% 2010: 13.8% 2011: 12.2% 2012: 14.3% 2013: 15.7% 2014: 15.6% 2015: 19.8% 2016: 26.3% 2017: 21.8% 2018: 26.5% 2019: 33.1% 2020: 11.5% In 2020 due to the consequences of the coronavirus pandemic, Disney's releases accounted for 11.5 percent of all earnings at the box...