MEDIA STUDIES: THEORIES Stuart Hall’s Reception Theory: · Stuart Hall’s reception theory emphasizes that media texts are encoded and decoded. · The producer encodes messages and ideas based on their own ideologies which are then decoded by the audience. · However, audiences with different ideologies will interpret media differently, and perhaps in a way that producers did not intend for. Dominant/Preferred Reading: · This is how the producer wants the audience to view and interpret the media text. · Audience members will take this position if the messages are clear and if the audience member is of the same age and culture. · This was of interpretation is viewed if it has an easy to follow narrative and if it deals with themes relative to the aud...
Overall Score: 17/20
ReplyDeleteSome really great work here, well done!
Just make sure you work on providing CRITICAL anaylsis of your whole production process, so not just an update or rationale behind your choices but whether they worked or not.
Also important to realise this is about the whole process so this includes pre-production and skills you learnt like script-writing / storyboard, etc.
Some great examples and details have gone into this, well done :)